Character Design, Illustration, Infographic Animation
INFOGRAPHIC ANIMATION, INFORMATION DESIGN, CHARACTER DESIGN
ANIMATION, CHARACTER DESIGN
Why Do We Crave Sweet & Salty Foods?
Drawing inspiration from the February 2013 New York Times article “The Extraordinary Science of Addictive Junk Food” by Michael Moss, I created a food infographic animation that addresses the subject of why humans crave sweet and salty foods. After much research on the average daily intake of sodium and sugar, I designed an animation that shows the recommended intake, and provides info on the importance of a proper and balanced diet.
The key goal of this animation was not only to inform viewers of what we are actually consuming, but also to raise awareness of the nutrition facts of the most common foods that we devour without much thought. For health and wellbeing, it is critical to be more cautious of the level of sugar and salt we take in every day.
I focused mainly on researching the nutrition facts of the foods and our recommended intake of calories and the amount of sugar, salt and fat. The point here was to find relevant information and how to convey them easily and effectively so that viewers do not get confused or bored after watching the first few seconds of the animation. I also designed round, likable characters to make the clip more interactive and engaging.